Check and find gaps in the client portfolio, improve current products or create new ones from scratch. Doesn’t matter if is a chair, a watch, a broom or packaging box.
Each project is focused from different points of view at once (usefulness, materials, economic requirements, aesthetic issues…) in order to create new objects with meaning, and achieve client expectations.
Interviews and research, drawings, 3d models, mock-ups and prototypes, are the main tools to get this done.
Once solved the product itself, it’s essential to tell the story behind it. Speaking with our clients gives a wide scope of their necessities and their goals.
Manage the colour palette selection, the art direction of the photoshoots and anything related to the aesthetic and motivation behind a product strenghtens the presence and reinforces the product from its DNA to its visual appearance in pictures, catalogs and media.
Javier Leads and coordinates art direction and photographs to get as much as possible for a particular product or range.
Once the product briefing is defined and the main goals are focused, managing projects become crucial. We lead and coordinate work groups to assure the goal defined by client.
Work planning, communicating with all roles involved in a product (engineers, other designers, marketing..)
The process from ideation to manufacturing is long and challenging and managing the energies of different professionals and roles in this journey is the key to success.