Art direction, Brand management, Range selection, Color, Packaging, Naming, Graphic design.
Tell the story behind the creation. Get a wide scope of client creative goals.
Manage the color palette selection, the art direction of the photoshoots and understand the motivation behind a product strenghtens its presence and reinforces the product from its DNA to its visual appearance in pictures, catalogs and media.
Check and find gaps in the client portfolio, improve current products or create new ones from scratch. Doesn’t matter if is a chair, a watch, a broom or packaging box.
Each project is focused from different points of view at once (usefulness, materials, economic requirements, aesthetic issues…) in order to create new objects with meaning, and achieve client expectations.
Interviews and research, drawings, 3d models, mock-ups and prototypes, are the main tools to get this done.
Lead and coordinate work groups to assure the goal defined by client.
Work planning, communicating with all roles involved in a product (engineers, other designers, marketing..)
The process from ideation to manufacturing is long and challenging and managing the energies of different professionals and roles in this journey is the key to success.